CWC | Knight Vision

SERVICES

Logo
Logo Variations
Poster

Challenge

For their 20th anniversary event, Caged Warrior Championship (CWC) needed a large number of promotional posters for individual fight matchups while also highlighting the event's sponsors. Their previous freelancer couldn't keep up with the volume of work and relied too heavily on AI-generated designs, leading to inconsistent quality and costly mistakes. CWC needed a reliable creative partner who could handle constant updates, last-minute fighter changes, and deliver polished marketing materials on a tight schedule to help drive their biggest event turnout yet.

We developed a streamlined poster system built around two core designs: one for the main event and another flexible template for every other fight. By creating a layout with easily interchangeable fighter images, names, and event details, we were able to quickly adapt to roster changes while maintaining a consistent visual identity. This efficient design system allowed CWC to continuously release new promotional content, keep fans engaged, and meet every deadline leading up to the event.

Solution

Challenge

For their 20th anniversary event, Caged Warrior Championship (CWC) needed a large number of promotional posters for individual fight matchups while also highlighting the event's sponsors. Their previous freelancer couldn't keep up with the volume of work and relied too heavily on AI-generated designs, leading to inconsistent quality and costly mistakes. CWC needed a reliable creative partner who could handle constant updates, last-minute fighter changes, and deliver polished marketing materials on a tight schedule to help drive their biggest event turnout yet.

We developed a streamlined poster system built around two core designs: one for the main event and another flexible template for every other fight. By creating a layout with easily interchangeable fighter images, names, and event details, we were able to quickly adapt to roster changes while maintaining a consistent visual identity. This efficient design system allowed CWC to continuously release new promotional content, keep fans engaged, and meet every deadline leading up to the event.

Solution

Firefly_Gemini Flash_make the woman looking out at the crowd with a cheerful face as she w

ENTER THE CAGE.

We redesigned CWC's logo with a cleaner, more modern look that worked seamlessly across every promotional asset and made the poster system easier to update. We also created a dedicated 20th Anniversary logo that elevated the branding of the event's biggest matchups, giving milestone fights a premium look while strengthening recognition for the celebration.

THE PLAN

Knowing the volume of posters ahead of us, we built a scalable design system around two core templates: one for the main event and another that could be quickly modified for every fight matchup. By making fighter photos, names, and event details easily interchangeable, we created a process that allowed CWC to handle roster changes, release new promotional content quickly, and keep marketing consistent throughout the lead-up to their 20th anniversary event.