Challenge
Hi-T had a clever name but lacked a visual identity that communicated its purpose. The brand needed to appeal to athletes while showing that tea could be a clean, performance-focused alternative to traditional pre-workout drinks. The challenge was creating a memorable identity that connected the product, the audience, and the story behind the name.
Solution
Knight Vision developed a complete visual identity built around strength, simplicity, and performance. We designed a bold logo featuring a dumbbell icon, selected a clean, readable typeface, and created a flexible color system centered around black, white, and green with expandable accent colors for future flavors. We also produced packaging concepts, branded mockups, lifestyle imagery, and user-generated content to establish a cohesive brand presence across every customer touchpoint.
THE PLAN
Our strategy was to align Hi-T with the visual language of modern fitness brands while giving it a unique identity through tea-inspired colors and sports-driven flavor concepts. The clean design makes the brand easy to recognize, while the flexible system allows it to grow alongside new products and flavor releases. By combining familiar fitness aesthetics with a healthier product offering, the brand speaks directly to athletes searching for a better source of energy.
SERVICES
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Logo
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Logo Variations
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Fonts/Type
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Color Palette
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Style Sheet
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Brand Guidelines
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Packaging Design
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Packaging Render
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Lifestyle Image
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User Generated Content
Challenge
Hi-T had a clever name but lacked a visual identity that communicated its purpose. The brand needed to appeal to athletes while showing that tea could be a clean, performance-focused alternative to traditional pre-workout drinks. The challenge was creating a memorable identity that connected the product, the audience, and the story behind the name.
Solution
Knight Vision developed a complete visual identity built around strength, simplicity, and performance. We designed a bold logo featuring a dumbbell icon, selected a clean, readable typeface, and created a flexible color system centered around black, white, and green with expandable accent colors for future flavors. We also produced packaging concepts, branded mockups, lifestyle imagery, and user-generated content to establish a cohesive brand presence across every customer touchpoint.
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Modern. Simple. Health-Oriented.
We created a complete visual identity including a logo, brand system, packaging concepts, product mockups, lifestyle imagery, and user-generated content examples. Together, these deliverables build trust, create a memorable first impression, and give the brand the professional tools it needs to attract new customers and stand out in a competitive market.